Here’s a basic graphic I drew of the concept of the Cone of Vision as presented by Mr. Larry Klein in Exhibits:
Planning and Design. These are my ideas I’m incorporating into a new art festival booth design.

Most festivals offer spaces 10x10 feet and depending on the venue there may be wide aisles or narrow lanes. I
have noticed that many folks walk a parallel line to the row of booths about 3 to 7 feet from the front of the tents
or canopies. The person most likely to break away and shop will be the person walking closest to the booths.

Let me indulge in describing a pet peeve – goofballs of all ages. They are usually carrying a turkey leg in the
right hand, have purple goo from a grape snow cone running down their left hand and arm and they want to
touch everything you have displayed and buy nothing. I have seen it too many times to sit passively and let
them damage my goods. The answer to the question is glass and height.

By placing a physical barrier in front of and above your jewelry you control who gets to touch. Glass is perfect.
The benefit involves risk management and loss prevention – fancy terms for fewer thefts, less polishing and
cleaning. Height limits the pre-teen kids, most do not have a credit card and they like to touch sparkly things.
The average eye level of an 8 year old is 3’-11” and the perfect height for the base cabinet or structure for your
display.

Move the rear wall of your booth closer and hang display cases with belts, necklaces or framed blow-ups
(orange rectangle) of your best selling designs – sell more of them so you’ll make more units and reduce your
unit cost with production efficiencies. Sell more of what you know will sell. This means more profit.

04APR07

It's not clear in my sketch or comments above so I'll point something else out. If a booth space is typically 10 x
10 then the base and jewelry case are at the front edge of the booth. The man is in the lane 5 feet from your
booth and the wall is 5 feet inside . You may think the space behind the wall is wasted space: 1) If you have
tried to set a wall on the edge of your booth you know this is nearly impossible due to the fact the wall needs to
be supported by a return wall, buttresses and or braces. These can encroach into your neighbors' spaces - not
good. So, now you have more than enough room to brace the wall; 2) The wall can be 7-8 feet wide for access
or "L" shaped for corner locations; 3) If you change the layout of your booth to maximize sales and you make
more money then it's not wasted space, is it? 4) You may bring small fence panels to maintain a physical barrier
- rip 1 foot wide lengths of 8 foot PVC lattice and attach to corner posts.

If you have a panel set up on the border with another artist's booth DO NOT let them hang anything on it. Ever.
They will knock it down damaging your art or their stuff will fall off and they'll blame you.

08APR07